7 Things That I Wish That I Knew Before I Created My First Online Course
Hindsight is 20/20 right?
Today I’ve compiled a list of 7 lessons that would have saved me a ton of time (and moolah) if I had known them before creating my first course.I hope that it opens your eyes to a few things and get’s you more inspired than ever to go out there and create a successful online course.
How to Properly Test My Idea
There are few things worse than putting months of work into creating a course and then finding out after that nobody wants it. It’s literally heartbreaking, not to mention supremely frustrating.
(Now I’m not saying that just because you haven’t figured out how to get your course in front of the people yet, that no one wants it.)
But let’s face it, just because YOU want to create something doesn’t mean that anyone wants to pay for it.
Harsh I know. But a powerful truth that I wish someone would have shared with me in the beginning.
I created one course last summer that I was SURE would be a hit, but I didn’t think the idea through fully, and because of that it didn’t resonate with my audience the way that I hoped that it would.
I’ve learned a lot since then, and created this IDEA TESTING CHECKLIST for you to use to save yourself from wasting your time and energy on an idea.
Knowing Something, and Knowing How to Teach Something are 2 Very Different Things.
When I first started teaching I was sitting on a pretty high horse. I had personally accomplished much more than most of the other teachers that I knew in my industry and felt that I was destined for success.
It didn’t take long for me to realize that people weren’t responding to me and my accomplishments the way that I had hoped that they would. Just because I knew what to do to build a successful business online, didn’t mean that I knew how to teach other people how to do the same.
Let’s look at it like this: Have you ever had someone ask you how you did something and you responded with a big ol’ shoulder shrug and a mumbled “I don’t know. I just did it.“ under your breath?
Many of us are properly positioned and experienced in something enough to create a course on it, but the necessity of building the skills for teaching others should not be underestimated.
That Even Great Courses Don’t Sell Themselves.
I believe in the good in humanity, and I know that we all want to believe that great products and services will sell themselves, but let’s face it.
Even if you create the most exceptional training that has ever graced the interwebs, if you don’t have a plan for how you are going to get it in front of the right people, you are still going to end up crying in your cheerios.
After creating my first course, I was baffled by the lack of people buying it. I knew people needed training on the subject, I knew that my course could help them, and yet they didn’t seem to understand why they needed to buy it – pronto!
That is what great marketing really is – helping people understand WHY they need what you have.
(↑That is a serious little knowledge nugget right there.↑)
It wasn’t until I had a proper value adding system in place to help people get it (and prove how I could help them) that my course began to sell the way that it deserved to.
The #1 Thing That Will Sell Your Course Better Than Anything Else.
There is no shortage of information and strategies to apply when it comes to selling your course. I’m pretty sure that I’ve tried them all, and I’m here to say if you could only focus on one thing.
I’ve personally been a part of some of the biggest online course launches, I’ve spoken with the major players in various industries, and I’ve seen hundreds of people launch successful online courses – want to know what they had in common.
Get people to go through your training and make sure that you have what you need in place to get them results.If you can get them to pay – GREAT! If not, still get people to use your methods and make sure that they work!
This is not only important for marketing course, but also to ensure that you are creating material that will actually help people.
The Good, the Bad and the Ugly about JV’s (AKA Joint Ventures).
If you would like to launch a course, but don’t have a large audience yet, one of the best options is to find people who have an audience comprised of people who could benefit from your training.
Here’s What NOT to Do:
- Jump at the chance to work with anyone with a list (even if you don’t know them or their audience).
- Mass mail every contact that you can get your hands on.
Here’s What To Do:
- Do your research and only reach out to people who have an audience that you know your course could help.
- Ask for intro’s from people to connect you to ideal partners.
The right JV’s can help make your course a BIG success FAST when you are starting with a small audience (like I did).
The wrong ones will put you in front of the wrong people and may generate buyers that you don’t want that will pollute your community. Screen accordingly.
Audio is Everything
You can make a fantastic online training with nothing more than your knowledge and a few barebones Powerpoint slides, but if people can’t hear you – you’re doomed.
Audio is everything.
People will be working hard enough to try and process and apply what you are teaching them. If they have to work hard to try and hear you as well, they are not going to be happy.
When it comes to audio always remember…
Speak up, speak slowly, and for the love – please not too many rambling tangents.
(I put this reminder on a post it above my desk when I’m recording).
That Creating a Successful Online Course Will Change Your Life
I know. It sounds a little overly dramatic. But it’s true!
(If someone had told me in the beginning how much impact & income is possible with a successful online training – I never would have believed them.)
It’s funny to think that something so small (like a few videos online) could change your life, but that is exactly what it does.
An online course is are powerful because they allow you to scale in a way that without technology would never be possible.
Even if you have the best clients in the world, you are still trading dollars for hours.
With an online course not only can you help more people, create more income and influence – faster, but you will also be able to experience freedom in your own life like never before.
So what do you think?
Are you interested in giving it a go?
To your success.
P.S. Are you a seasoned course creator yourself? What do you wish that you had known when you got started?
Leave your knowledge nuggets below.